My Review of UltraAVX

So I'm out to see a movie and the clerk asks if we want to try the new UltraAVX experience... for a premium. I asked her, "tell me about it". I'm not one to say no to a new movie going experience. I'll even try the Dbox eventually. I've done the various flavours of 3D, why not something new?
She said it was the ultimate in viewing experience. Reserved seating, better sound, bigger screen. An all around greater experience, at a cost of course.
So, I look over at my lovely companion, a beautiful smile crosses her face, (which in reality was a raised eyebrow haughty derision)
So, pretending I didn't actually see her disapproval of spending money needlessly I got the two tickets.
She reserved our seating, and away we went to get overpriced popcorn and drinks.
Got to our Seats...and then the disappointment started to mount up like a fat kid loading an ice-cream cone.

Cineplex garuntees several things.
1) Bigger screen (wall to wall) Check
2) Crystal Clear Digital Projection .. err It looks ok
3) immerse sound system ... very loud and boomy. Too much base and really, it just doesn't add much more than needed. I looked up the specs. They are impressive, too bad most of the audience has a hearing range that will lose some of the upper and lower frequencies.
4)Large Rocker seats. - They were actually uncomfortable after awhile. I never could find a comfy position as the seat kept moving on me but they were large.
5)Reserved Seating

and this is where I should have demanded my money back.
They double booked us.
That's right. They put us in seats they sold to someone else. The thing was, we got there first.
So we are enjoying our popcorn, all settled in. Coats are hanging, the seats are sorta in the place we want them then we are asked to move. Another couple comes shuffling up to us, and very rudely declares these to be their seats!
Ho ho I think not. I said no these are ours, we paid for them. I showed him the ticket and said if you have a problem go talk to the concierge but we are not moving.
If it comes down to it, first come first serve right?
Well a pimply teenage boy comes over, afraid of confrontation, nervous and shaking as I stare at him blankly. His voice cracks as he asks for us to leave the seats. I said no, handed him one of my tickets and told him to take it up with management. He did, there was a discussion I ignored, and when they came over and asked if I would be gracious enough to move I said no.
In life folks, if someone asks you to be gracious enough for something, think about it like this, they want something and you are in the way so they, with a passive aggressive tone ask for it. If there was any grace they would back down first. So, being the smart ass I am, I said "first come first serve then. Compensate them." I smiled and waved. There was tension as the other fellow was an aggressive Gino type in a jean jacket, fauxhawk and big sunglasses. I just smiled at him, shrugged and waved. Most Canadians will avoid a fight, or even an exchange of words, so, like I predicted they left, shooting me angry glances.
I know how I treated the situation was a bit tactless but really, I paid for the damn seats.
The rest of the movie wasn't anything spectacular.
Was the service worth the premium price? No.
Most things in the theatre are not.
Over priced food to the point of absurdity, crowds of teenagers (ok, the girls I don;t mind so much) and just a general rush rush feel are not always worth it.

In the end, don't waste your money on UltraAVX. you will be UltraDisappointed.