Jeff Ridout

Thursday, January 13, 2011

Business is Growing! Manage your time! It is Valuable

So I've been working very hard to not only finish my website, but to also start marketing my brand.
I've learned that one of the toughest hurdles in starting your own business, especially one that focuses around offering services. I am lucky though that my offerings have a tangible product, whether that product generates cash for them, is a whole other topic.

I've learned a few things lately in how to deal with clients. Primarily, they should always come second to your time.
Far too often, we, all of us, eager to start a business and get our names out there, spend a whole lotta time pleasing and bending over for our clients.
This is not a bad or good thing, as it can solidify a relationship pretty quickly. The problem arises when you devalue your self by first 1)not limiting or not managing your time and 2) making yourself constantly available.
The client has to understand the value of time. This value has a dollar amount. If they can not respect that, then they do not respect you.
If I make a product, to the clients whim and fancy and they want it changed, they have to pay. Your time is valuable and you are offering a service that they hired you for, and if they want changes, they should pay for them.
If there are mistakes made, then ya, you don't charge the client.
Also, about the value of time, you need to set rules on when and how they go about contacting you.
I have one client on my BBM with whom I am a close friend with, so chatting with her is fine, and she respects my time outright. Whereas I have another client who has called me at the wee early hours and also demanded me to leave meetings and bow to their command, while NOT paying for that time.
You are not here to make friends, you are here to run a business.
I was not pleased with them. I let them know, and they backed off.
A lot of clients will not though and you have to be willing to let those clients go.
It costs you more in anguish than you will ever make in money.

If you are faced with a tight deadline, imposed by client, make sure they pay. That a look at this

I posted this a few days ago.
Pretty much, if you want it quick, and cheap, you will get rubbish. Cheap and good, you will get it when it's done, and God and quick, you better pay.
This doesn't mean don't go out of your way to do a good job, just manage your time.
Time is the most valuable thing you have, and if you can't fit your time into the value of a project, don't do it or be honest with the client, they will get it late, or they will have to pay for you to be up all night busting ass.

Don't be afraid to tell them that!
They have no right to demand the Holy Triumvirate, the CHEAP FAST AND GOOD.
I've delivered that, and I can tell you this, it hurt me emotionally and in the end financially.
The only one you are helping is the receiver of your project.

Hope this helped.
Talk soon!

No comments:

Post a Comment